Revenge is Sweet.... >:)

 

Haha, just kidding. This post has nothing to do with revenge at all! I saw an ad for Neutrogena's Tone Repai Moisturizer and thought it would be cool to analyze it.

This isn't the most interesting ad, but the quote was humorous. The first thing I saw was "Don't get mad at dark spots. Get even." This shows ambiguity because it could mean: get revenge on dark spots, a more joking manner, or what the product will actually do, even out skin tone. 

The color scheme matches the objective for this product. The spots on the left represent the dark spots on skin and then the background on the left shows how the product evens out the spots into a clean, white background. I assume the point of having a white backdrop is to show the cleanness and pureness this product. However, on the product itself, it says "night", which I would associate with dark colors. 

Although this isn't really makeup, I would still say this is the need for attention. Without using bright, bold colors to bring out their facial features, this product will help women have a more even skin tone. Dark spots aren't really appealing, so this product will help reduce them over the time of a week. 

The technique that's used is Magic Ingredients because Neutrogena states that their product has the "fastest retinol formula available, boosted with Vitamin C". What does that even mean? How do we know that this formula is the fastest available? Also, the one phrase that I think is vague is "clinically proven to reduce". It's apparently "proven" that this product works, but there's no actual proof that it was proven. There's no star-thingy (*) to show that it was really tested. Other than that, this moisturizer can reduce dark spots, but there is no guarantee for that, which I would say is a vague word. This product won't fully get rid of dark spots, just reduce them.

Lastly, the ad says "You're 7 days away from younger looking skin". This makes Neutrogena sound so confident that their product will definitely work. They automatically assume that you'll buy this product after seeing this ad. And then it says "younger looking" skin. It will just look younger, but it will still be the spotty, not-young skin.

I would say this ad wasn't effective because it didn't catch the consumer's attention. The plain color scheme seems like every other page in the magazine. The only thing I really liked about this ad is the quote that I saw about getting even. Other than that, it was not interesting.