Maybe it's Maybelline~New Dream Nude Airfoam

Once again, I was looking through the September edition of Allure and saw this ad for Maybelline's new foundation. The ad caught my eye because the model was holding this weird, foamy substance and I was curious what it was.

In a sense, this ad appeals to the need to escape. The product is "Dream Nude Airfoam". Having the word "dream" makes the buyer think they would be in a dream using this foundation. The background looks a bit heavenly. I guess it doesn't really show the need to escape, but just seeing the word "dream" made me feel like escaping. The need for attention is also present in this ad. Women often want people to see their beauty and to notice them; with this product, that can be achieved.

A technique that is used is magical ingredients. That magical ingredient is the aerated pigments that are in this foundation. It's a "revolutionary sensation"! Maybelline states that their foam foundation is the only foam that contains these aerated pigments. Simple solutions is also used in this ad. Using this  product will give you a flawless finish for 100% nude perfection. Facts and figures is somewhat used as well because 100% nude perfection is repeated and the SPF is stated.

I liked how the advertisers put the foam foundation on top of a bubble. It shows how the product is so light, it can be put on a bubble, which is already like nothing. They also show the 12 shades that are available, this appeals to every skin color. Therefore, a variety of women are to buy this product. This ad has a very positive connotation of this product. Using words like "perfection", "revolutionizes", and "sensation". These words are also quite vague because what do they actually mean? What defines perfection? Nothing's truly perfect, right?