Plastic Surgery for Dogs? What the...?

 

Happy Holidays Everyone! How's break been for you guys? For me, I spent a week in SoCal celebrating Christmas. My family and I went to Disneyland, California Adventure, Seaworld, and Universal Studios! Walking around the theme parks was exhausting, but we spent a relaxing day cruising through LA, specifically Beverly Hills. That's how I came upon this billboard for canine plastic surgery.What?! Dogs can have plastic surgery like humans?? I've never heard of such thing until now...

To start off, I found this billboard vague because it asks "Is your dog a total 'dog'?". What is the meaning of "total"? Does that mean my dog isn't actually a dog? *gasp* Dr. Armond and his advertising crew probably meant that your dog undergoes plastic surgery, it will look much better. The example they give is of Brad the bulldog (at least I think he's a bulldog...) This example shows the great improvement of Brad's face. It was once all saggy and unappealing, then it became lifted and adorable. Clearly, the breed of dog is different by the color of the ears. In the before picture, only one side is brown, but in the after, both the ears are brown.

The technique that is used to hook the customer is Bribery. On the bottom right-hand corner, it says "Free Consultation". Stating that gives a feeling of curiosity because the consultation will tell what needs to be done to make your canine look more appealing to others. In a sense, this billboard also uses Snob Appeal because it's located in Beverly Hills, where all the wealthy stars live. Everyone there wants to make sure their pooch look gorgeous compared to the others. This billboard reminded me of the movie "Beverly Hills Chihuahua" because the main character is the pampered chihuahua Chloe, where she wants to be the best on the block. 

The need that satisfies this ad is the need for prominence. By giving your canine plastic surgery, it will make it look fabulous. People in Beverly Hills have a pretty high social status and want their pets to be the same. Plastic surgery ensures that they will be admired and have more potential.

To sum it all up, this billboard made me giggle a bit because I didn't know such thing existed. It wasn't the most effective ad because it seemed more humorous than serious. Ad placement was key for this billboard because it was located in Beverly Hills, where celebs pamper their pooches. 

Last post for 2012~

HAPPY NEW YEAR!